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    The Rise of the Icon: How the Negroni Redefined Global Drinking Culture

    September 26, 2026 - By Pevita Pearce

    By Paul Clarke Published: September 24, 2026 Main Facts As thousands of bars across the globe mobilize for the annual celebration of Negroni Week, an estimated gazillion variations, iterations, and riffs on the classic cocktail are being poured, shaken, and stirred. Yet, amidst the myriad modern adaptations—ranging from smoky mezcal…

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