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    Celebrating the King of Cocktails: How the Negroni Redefined Modern Mixology and Sparked a Global Movement

    September 27, 2026 - By Raul Delapena Setiawan

    By Paul Clarke Published: September 24, 2026 Photography by John Valls As thousands of bars and hospitality venues worldwide roll up their blinds, polish their glassware, and prepare to shake, stir, and pour for the annual global celebration known as Negroni Week, an estimated gazillion variations of the iconic red…

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